Tuesday, April 7 2009

9:00am - 9:15am		Welcome and Opening Remarks Alex Yoder
9:15am - 9:30am		Open Exchange at Engage jascha kaykas-wolff
9:30am - 9:45am		WebTrends Social Measurement Powered by Radian 6 Chris Ramsey
9:45am - 10:15am		Guest Keynote: Ian Ayres, author of Super Crunchers Ian Ayres
10:15am - 10:45am		Roundtable Discussion Murray Gaylord, Ian Ayres, Casey Carey
11:15am - 12:00pm		Web Analytics In the Bigger Picture of Cross-Channel Analytics Eric Tobias
11:30am - 12:00pm		The New CMO: Cross Marketing Optimization Craig Macdonald
1:00pm - 2:00pm		Building a Solid Foundation in Web Analytics Through Governance and Optimization Gary Church
		Enhance Your Site Effectiveness - User-Centered Design David Stewart
		Streamline Your Ongoing Reporting Process - an Introduction to Scorecards Brandon Ralls
		Tracking Visitors in a Rich Media World Gareth Hebbron, Chris Andrews
2:30pm - 3:30pm		Planning for Success: Implementation Strategies Brian Gallagher
		Six Areas of Focus to Maximize the Success of Your Digital Marketing and Web Analytics Programs Jason Widup, David Millrod
		Tales from the Trenches: Integration Insight Bill Bruno
		Tips and Tricks for Analytics Troubleshooting P.J. Bocek
4:00pm - 5:00pm		Leveraging WebTrends in your Social Media Strategy Eric Butler
		Tag Troubleshooting 101 Jeff Jobe
		Techniques for Tracking and Measuring Portals Mike Love
		Voice of Customer in the Analytic Ecosystem Mark Krebs

Wednesday, April 8 2009

8:30am - 9:00am		Closing the Loop: Integrating On-site Search and Merchandising with Analytics to Increase Revenue Jason Purcell
9:00am - 9:30am		Improve Every Customer Interaction Using Smarter-Consolidated Data Robert Tuttle
9:30am - 10:15am		Exploring the Obama Campaign's Data Crunching Advantage Dan Langer, Luke Peterson
10:45am - 11:45am		How do you Measure Success? Debra Paynter
		How Mature is My Digital Marketing Program? Jason Widup
		Shaping Online Browsers Into Offline Buyers Jennifer Wilson
		Video Tracking – Measuring Visitors in a Rich Media World Sean Browning, Joe Robinson
1:45pm - 2:45pm		Building a Solid Foundation in Web Analytics through Governance and Optimization Gary Church
		Fine Tune Your WebTrends Solutions P.J. Bocek
		Making Analytics Actionable with Web Content Management Dan Darnell
		WebTrends Data Access and Integration John Defoe, Tom Masterman
3:00pm - 4:00pm		Campaign Optimization - Iterative Tracking and Improvement Sean Browning
		Data-Driven ROI: How Targeted Remarketing Enhances Email Campaign Performance Kevin Bobowski
		Discover the Hidden Gems in WebTrends Analytics Derek Fine, Eric Rickson, Chris Grant
		Measuring Success on Non-Commerce Web Sites April Moore
4:30pm - 5:15pm		Experts Panel: Socialization of Data Eric Peterson, Jim Novo, Jacques Warren, Anil Batra, Judah Philips
5:15pm - 5:45pm		Product Roadmap Casey Cary

Thursday, April 9 2009

9:00am - 10:00am		Building a Solid Foundation in Web Analytics through Governance and Optimization Gary Church
		Enhance Your Site Effectiveness - User-Centered Design David Stewart
		Fine Tune Your WebTrends Solutions P.J. Bocek
		Streamline Your Ongoing Reporting Process - an Introduction to Scorecards Brandon Ralls
10:15am - 11:15am		How do you Measure Success? Debra Paynter
		Six Areas of Focus to Maximize the Success of Your Digital Marketing and Web Analytics Programs Jason Widup, David Millrod
		Techniques for Tracking and Measuring Portals Mike Love
		Tips and Tricks for Analytics Troubleshooting P.J. Bocek
11:30am - 12:30pm		Discover the Hidden Gems in WebTrends Analytics Derek Fine, Eric Rickson, Chris Grant
		How Large PPC Advertisers Can Save Big Dollars - An Introduction to WebTrends Ad Director Barry Parshall
		Planning for Success: Implementation Strategies Brian Gallagher
		Tag Troubleshooting 101 Jeff Jobe