During this workshop, attendees identified the many challenges presented by portals, including the diversity of different types and technology platforms that provide portals. They also discussed how measurement is too often an afterthought with portals, and URLs created by portals that are either “dirty” in format and contain unrecognizable codes (GUIDs) or are the same value and therefore not distinguishable from each other.

Love stressed that all portals are simply web sites based on a given technology platform. All of the usual rules of analytics apply, including defining KPIs in advance of portal implementation. Love also recommended customers develop best practices or employ a WebTrends solution to combat this. This could vary widely from one platform to another.

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