The presentation provided the following:

• An effective strategy for integrating your analytics data with other marketing data.

• A high level overview of the steps required and thought processes behind integrating the datasets.

• Case studies from organizations that have worked with Stratigent to complete these integrations.

Bruno described Stratigent’s battle-tested methodologies for integrations of ExactTarget, opinionlab, Foresee results, visible measures and optimost. He also described learnings and methodologies to help organizations take their marketing analytics data to the next level.

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