This presentation focused on how to improve your business’ use of search in your web site’s shopping experience. Purcell discussed how integrating site analytics with search can yield significant results given the right approach. Wang urged the audience to:

• Identify key metrics around customer search behavior.

• Create landing pages for your top searches and facets.

• Use dynamic, data-driven merchandising to improve conversion on the long tail of results.

Purcell described how Endeca is able to leverage data from WebTrends to affect various results, all the while allowing organizations to execute merchandising strategies using the Endeca Page Builder application.

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