Ramsey explained how Webtrends Social Measurement, powered by Radian6, lets organizations cut through the noise and the scale of the social web to pinpoint the most important conversations and buzzmakers.

He demonstrated how the service tracks relevant keywords and topics across millions of blogs and other social media sites, and demonstrated convenience, adding a topic to the tracking list with a few mouse clicks and keystrokes. He also demonstrated the real-time analysis capabilities, slicing and dicing the tracking to uncover the most active channels, most influential voices and other key insights for different topics.

While reviewing a trend chart, Ramsey clicked on a spike in online buzz, and a collage of the 50 most common words in this group of postings and conversations appeared on the screen. When he clicked one of the terms, he could review the actual conversations in which they appeared.

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